to understand the how and why of automatic influence. It has been some time since the first edition of Influence was published. Robert B. Cialdini Ph.D / vii. Transcript of INVLOED, CIALDINI. INVLOED NATUURLIJKE BEÏNVLOEDER? R. Cialdini PITCH! 6 Principes: erigheid teit ment 4. Dr Robert Cialdini, the leading expert on Influence and Persuasion presents a simple quiz that can help you understand your ability to recognize influence and .
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Influencethe classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.
Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. For markters, this book is among the most important books written in the last ten years. Journal of Mariketing Research Influence should be required reading for all business majors.
Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. Journal of Social and Clinical Psychology.
Cialdini is also president of Influence At Work, an international training and consulting company invlofd on his groundbreaking body of research on jnvloed ethical business applications of the science of influence.
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Orbiting the Giant Hairball: To Sell Is Human: Review For markters, this book is among the most important books written in the last ten years. Harper Business; Revised edition December 26, Language: Print edition purchase must be sold by Amazon. Thousands of ciialdini are eligible, including current and former best sellers. Look for the Kindle MatchBook icon on print and Kindle ciadini detail pages of qualifying books. Print edition must be purchased new and sold by Amazon. Gifting of the Kindle edition at the Kindle MatchBook price is not available.
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Don’t have a Kindle? Try the Kindle edition and experience these great reading features: Is this feature helpful? Thank you for your feedback. Share your thoughts with other customers. Write a customer review. See all customer images. Read reviews that mention cialdinni proof must read robert cialdini great book read this book easy to read commitment and consistency highly recommend invpoed recommended psychology of persuasion sales and marketing well written human behavior years ago liking authority compliance professionals weapons of influence say yes authority and scarcity everyday.
Showing of 2, reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. As an cialdoni of books cialddini selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer.
In reply to the few one star reviews It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages.
I agree, at first look, this would seem true.
But sales ideas have to not just be listed Examples have to be given, Principles have to be explained And you need the entire book invlodd do that. The people who read a short article by the author, maybe read the ideas Salespeople are changed by the content of this book, like with all great sales books.
For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and invkoed real. This book does that.
I own perhaps 2, books on the subject of selling. This is certainly in the top 5. Camp Runamok Top Contributor: Kindle Edition Verified Purchase. Scott Adams had a list of books he recommended on the science of persuasion.
At the top of his list was this book, which was a really fascinating and enlightening read. It reminds me why being a skeptic and a cynic are so valuable and necessary, particularly in today’s world. As Lily Tomlin said, people would often accuse her of being a cynic, but she found she could still barely keep up. In the book Robert Cialdini delineates the 6 ways a “compliance professional” will lead us down the yellow brick road – to do things which are often both foolish jnvloed against our self ciaaldini.
I’m going to steal from the Wikipedia post and reprint these here: In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the earthquake, jnvloed Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in inloed Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement.
Cialdini notes Chinese brainwashing of American prisoners of war to rewrite their self-image and gain automatic unenforced compliance. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing.
At one point involed experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments. Cialdini caildini incidents such as the Milgram experiments in the early s and the My Lai massacre.
Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the inbloed selling it to them. Some of the many biases favoring more attractive people are discussed.
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See physical attractiveness stereotype. For example, saying offers are available for a “limited time only” encourages sales. The trick is that as the world gets more complex, these 6 things also provide us with social shortcuts, to keep on the straight and narrow with minimal effort. But this means we have to be vigilant – to make sure we are not being taken advantage of.
One of the things I love about this book is that Cialdini himself is the first to admit that even with all he knows, even he was and is not immune, and he provides some very funny examples to show how he personally has been taken advantage of.
This really is a must read book. In the same vein, the last thing on his list is a one sentence course on persuasion – the sentence being, “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. It’s amazing how little it takes to establish a new subconscious social norm. Our lizard brain betrays us more often than we might think.
So this book is mainly in the advocacy of the consumer.
Invloed : Robert B. Cialdini :
The premise is that we have mental shortcuts that trigger, almost automatic responses. This is our bodies and brains being psychologically efficient in our best interests. The author believes that many companies manipulate and take advantage of these psychological efficiencies for financial gain. He purports that it is dangerous for companies to do so, because as we learn we are being manipulated, we will use those autoresponses less and less The irony is, he explains exactly how these auto responses work and therefore this book has become quite popular among the very audience he speaks against using these tactics.
I picked the book up because it was recommended by a successful business owner who indicated that in building her business model, marketing strategy, and designing her website she used the principles in this book and found them to be very effective. Insightful with good breakdowns of each principle and great examples.
He even explains how a consumer can act against their natural and automated response to some of these triggers, which, for a business person, provides research into how to overcome rebuttals. Could be that he wrote this book for the consumer, so they understood how they are being manipulated and how to overcome it Either way, good read.
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